︎︎︎ JULIA SCHIMAUTZ ︎︎︎
Information
Julia is a graphic designer and printmaker from Austria. Her work is guided by a love for the beauty in imperfection and misregistration of print. She designs with a touch of nostalgia, and allows her digital designs freedom in how they translate in different forms. Julia is driven by exploration and experimentation, using bold colours with new and distinct techniques. The designer now runs an independent Berlin-based studio, DTAN Studio – which focuses on printmaking and design, specialising in Riso printing.
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May 2024
Berlin
Berlin
Fender
Social Media Giveaway
In celebration of the 70th anniversary of the Stratocaster, Fender hosted one of its largest social giveaways to date. Participants had the chance to win one of seventy special Anniversary Stratocaster guitars or the grand prize of a Fender Custom Shop Limited Edition 1954 Stratocaster. The task was to create assets that would promote the giveaway and excite viewers to join in.
The design draws inspiration from the aesthetic of the 1950s and 1960s, the era when the Stratocaster was first introduced. The goal was to illustrate the instrument’s timeless appeal, showcasing its remarkable consistency over the years. The work takes cues from legendary graphic designers of the time, such as Peter Max and Milton Glaser, incorporating bold shapes and vibrant patterns for a fun, visually striking effect.
More than just a giveaway, this promotion stands as a tribute to the enduring legacy of the Stratocaster, uniting players to celebrate their musical journeys and the lasting influence of this iconic instrument. Fans are encouraged to partake in the celebration and leave their mark on the Stratocaster's rich history.
Printed by DTAN Studio
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